The objective: write a letter in response to each piece of junkmail you receive telling them what you like about it, such as the design, colour, wording.
The rationale: it's a corporate piece of mail designed by committee (probably) to be sent out to lots of people. My letter is individual - my own personal response - and although I'm probably sending it back to a department, it will need to be read by an individual before a corporate response (probably) is churned out. But amongst the faceless corporateness there is a connection between two real people.
Well - that was the theory... overall it was a pretty crap week for junk mail (who'd have thought it!), but the rule says I have to do it, so I wrote the letters and will wait and see if I get any response...
Monday - BT and Sky Movies
Tuesday - no post (postie obviously had a bit of a session last night)
Wednesday - Sky+HD
Thursday - Boden
Friday - no post (again - postie's obviously having a really heavy week of it)
Saturday - no junk mail
And the response... :) My favourite is A from Boden - she was very friendly - S at Sky was polite but a bit more formal. Still waiting on BT...
